hunting cloud network October 29 (text editor/water/Morse good Yan)
when the mobile phone is just busy, datang, waveguide, zte, and so on all over the country, the market operation the best waveguide, even once occupied the throne of the domestic mobile phone sales in the first for a long time. At that time, domestic handset ambition, is bound to attack the international market, make blossom domestic brands in the world.
but then with the emergence of chord technology, which has the function of music phone sparked a trend, a new wave of domestic brands were quickly swallowed up by the tide of market. At the time of the first waveguide, then because of the quality problem of the “reset” frequently, is rapidly disappearing in the line of sight of people.
now, domestic handset and a thriving, was waveguide, now have millet. The domestic mobile phone door is together loudly shout “into the international, over three apple”, ok?
China claw machine boom
as a great Steve “die” the creation of advanced, apple mobile phone by its unique spirit to conquer a big wave and a big wave of China’s local tyrants international friends. Numerous Grosvenor LTD handsome and Bai Fu flow all beauty threw themselves in Steve “feet”, “long live. Although Steve immortal after apple 5, 5 c, 5 s series of apple products are drawn a lot of powder, the powder and call Steve’s classic apple 4 and 4 s have been playing bad, but people chase after hold in both hands for apple heat. Of course, there are many like a small make up less than eat grape to say grape sour.
ah, want to buy apple, after all, still have to depend on kidney, blare ~ ~ ~ ~ (& gt; _ & lt;) ~ ~ ~ ~ so the popularity of apple, there is no shook his draft position temporarily. So who is the second? There is no doubt that the current “three”. Although he now is declining, but in the international brand market, he is still held to the second seed. Said, ahem, a little inappropriate, a few years ago nokia tower collapsed.
as to travel for many years in the international market of samsung although turnover and market share in the declining, but still has a relatively deep roots. Is the so-called best foot of insect landscape, and somebody else still is alive in the world, although the bottom spirit. International top two is needless to say, then, the number three, behind have a third after juren? That is my big China the heroes.
yes, a few years ago still played all over the sky above the moon and the brightest ethnic wind I big celestial shanzhai has accept consigned, step by step towards the construction of modern China. For current visibility and share with huawei, zte, lenovo, cool, millet, oppo, such as a heap of, by the way, have recently come out “kill” matt (hammer English transliteration, ha ha, like not) and a plus.
domestic handset’s rapid rise, due to the domestic market bigger
the user wants to buy a good, convenient and practical, simple what patriotic slogans are impossible to gain support from the user. So, domestic handset developed mainly do mobile phone users need this goal.
according to Moore’s law of electronic industry, electronic products, the price is the development trend of more and more low, performance is higher and higher. Readers will carry the PC industry hasn’t been cut, is an exception? That’s because I big Windows system performance requirements more and more high, capable of live more and more, of course. So it seems that the computer didn’t drop prices. But everyone’s consumption level has been improved, so the computer was down with the price.
add these two years because of the more open economy, expanding middle class and can afford to buy, then the domestic market. Then the smartphone is not owned by Microsoft, Intel, the android open source system, so the price down. Middle market, aiming at the domestic market of domestic company shipped it to a certain size.
market is all over the world, facing the huge market demand, at this point in the industrial chain upstream chip design, program design firms will have to pay attention to, the foreign company is willing to cooperate with the domestic mobile phone manufacturers, so the growth of domestic handset technology obtained by leaps and bounds.
cheap production supply chain, based on the domestic market, combined with the policy support and the chip vendor’s technical support, domestic goods price advantage is very obvious. Plus is rooted in the domestic market decision flexibility, so for the big international mobile phone manufacturer MTK is difficult to penetrate into bottom of the broad market has a unique advantage.
under the special national conditions of domestic manufacturers marketing more satisfactory receivables, also not as fear hands and feet, as international companies in the marketing has contributed to the domestic mobile phone out of the champions shanzhai – millet to the success. At the same time, according to the dynamic changes of the market, operators are also constantly adjust their strategy, it also has added flexibility, can better meet the needs of the market.
according to the national and local specific circumstances, domestic handset manufacturers in cheap advantage against the industrial chain, speed up the pace of the localization. Policy of fostering energetically in the let people enjoy domestic technology brand at the same time also prompted the domestic mobile phone business of big development, the market quickly occupied by its own brand
although have advantages in China, but the road go bad, driving mechanism of r&d ready?
and the principle of but not in a basket, developed by policy by timing the domestic mobile phone will have to face to the world of this strategy, keeping a road to himself, in order to avoid the tragedy of the collapsed. In the international market, apple’s position in the recent even difficult to shake, but samsung’s position is constantly under threat. Domestic mobile phone in accordance with their “cost-effective” old way and tapping the international market.
according to IDC, from 2011 to 2013, the Chinese shipments of smartphones has increased by three times, in southeast Asia, eastern Europe, Africa and Europe and the United States and other regions, brand smartphone shipments in exponentially. Point of view, the international market also has a particularly on China’s domestic mobile phone.
but under the tide of domestic handset come aboard, faint show numerous pitfalls. vicious competition, patent issues, the market localization, overseas marketing problems, money problems, and so on numerous challenges.
in order to realize the balanced development of domestic and foreign markets, marketing and channels to expand overseas market is also need considerable strength such as money, but also to realize the “localization” of overseas operations, because only in combination with local actual, meet the needs of local products to brand to lay a solid foundation, sought after by the locals.
in the field of technology development is very important. The mobile phone industry in the whole industry chain, for the most part, in the hands of others, the system is Google, SOC is qualcomm, nvidia and mediatek, the screen is controlled by Japan and South Korea company. Want to take control of your own destiny, that it is necessary to develop their own core technology, have their own core competitiveness. Like huawei haisi processor is a successful example. But for want to fully grasp the domestic mobile phone manufacturers, of the life and death is a difficult challenge, because it requires long-term technology and the accumulation of experience.
at the same time, as the appearance of the first attract customers attention and “knows his companion in a” interior design, which requires Steve kind feelings “craftsmen”, as well as the quality of the whole industry chain, flexibility of rapid ascension . To quickly launch features in high quality and design. instead of streets “apple” .
the situation of the domestic mobile phone show highlighting, domestic handset prices of low cost, the technical threshold is not high also. Such as cameras, chip, CPU, some technical content of the composition took silver ticket to buy foreign, while general android version of the system. The market quickly occupied by the highest cost-effective mobile phone manufacturer.
after surveying the field of domestic mobile phone for key battleground is not in the technology, but an important reason is that the mobile phone market prices low. The crazy price to some extent lost feelings of science and technology let mobile phone manufacturers, and because there is no special skill so have to follow up. When domestic handset can like apple did not reduce the price, with the unique spirit to conquer real arrival of the era of mass is the domestic mobile phone.
this is for real do cutting-edge technology, product team just reward.
you can see, the internationalization of domestic mobile phone is just a start, want to run in the internationalization of battleground, this will require increasing independent innovation ability the enhancement enterprise from domestic manufacturers overseas patent layout, only in this way can improve the brand core competitiveness of enterprises, to the world stage.
homebred mobile phone a decade ago quickly falls crashing story, ten years later? Expect domestic handset goes too fast and good. We are pleased to see at least, domestic mobile phone manufacturers began to seriously attach importance to technology, attaches great importance to the patent. Instead of before will make marketing, will play the market.