apple this morning released the 2014 fiscal year the fourth quarter. According to the report, apple’s fiscal fourth quarter was $42.123 billion, up 12%; Net income was $8.467 billion, up 13% from a year earlier.
however, this performance is mixed for apple. Happy is performance more than market expectations. For Thomson Reuters survey, analysts had expected apple’s fourth-quarter earnings per share of $1.31 on revenue of $39.85 billion. Of care is the sales for three consecutive quarters, and slide in greater China, Asia Pacific business.
above sales charts for the last three years, we can see the results showed a trend of decline, in the device and the new release of Mini 3, etc., please refer to the “. Apple CEO cook, referring to the drop in sales in question, said “I can be sure that some consumers in Mac and the choice, and ultimately choose the Mac. I can be sure that some consumer choice in the iPhone and the tablet, and ultimately chose the iPhone.” But he still think it will succeed. “In the long run, it has a bright prospect. I am very bullish on the prospect of the future.”
important data of the first to see the results:
apple’s fiscal fourth quarter operating profit of $11.165 billion, higher than the same period of last year’s $10.03 billion.
gross profit margins, apple in the fourth quarter was 38%, up from 37% during the same period last year.
from the iPhone on revenue of $23.678 billion, more than $19.51 billion over the same period last year growth of 21%;
from the revenue of $5.316 billion, $6.186 billion over the same period last year fell 14%.
apple’s fourth-quarter revenue of $6.625 billion from the Mac, more than $5.624 billion over the same period last year increased by 18%;
according to the regional division:
apple’s fiscal fourth quarter American department on revenue of $16.247 billion, rose 11%, year-on-year growth of 17%;
Europe department on revenue of $9.535 billion, rose 18%, year-on-year growth of 19%;
greater China revenue of $5.778 billion, fell by 3%, year-on-year growth of 1%;
Japan department on revenue of $3.507 billion, rose 37%, year-on-year growth of 5%;
other parts of Asia Pacific revenue of $1.923 billion, fell by 11%, fell by 3%;
the retail sector revenue of $5.133 billion, more than a quarter of the $4.104 billion increased by 25%, to $4.472 billion over the same period last year increased by 15%.
39.272 million iphones were sold in the fourth quarter, more than a quarter of 35.203 million increased by 12%, compared with the same period last year growth of 16% in 33.797 million;
it sold 12.316 million units, more than 13.276 million units last quarter fell 10%; 14.079 million over the same period last year fell 13%;
it sold 2.641 million ipods, more than a quarter of 2.926 million fell 10%, compared with the same period last year 24% decline in 3.498 million.
the apple 5.52 million Mac were sold in the fourth quarter, 25% higher than a quarter of 4.413 million, up 21% than the same period of last year’s 4.574 million units;