Social media management tool Hootsuite to refinance $35 million

on September 5, foreign Media reported citing sources, Canada’s social Media accounts of the enterprises management platform Hootsuite Media has been obtained by Fidelity Investments (Fidelity Investments) for $35 million. At present, the company’s valuation is closer to $800 million.

Fidelity and Hootsuite spokesman declined to comment on the news.

so far, Hootsuite has won $225 million in financing from outside. Light last year, the company received by Insight Venture Partners and Accel Partners for $165 million.

in the outgoing successful financing of $35 million at the same time, Hootsuite also announced the day its completed on customized social marketing service provider BrightKit deal. As for the specific transaction, Hootsuite aspect has not been revealed.

however, Hootsuite in integrating BrightKit resources do the seamless connection, so to speak, in its bid was announced the day launched against the new features of enterprise Hootsuite Campaigns, and the function of technology is provided by BrightKit.

to obtain new financing and acquisitions behavior will no doubt improve Hootsuite fame and position. Analysts pointed out that although Hootsuite initial public offering (IPO) will still be for some time, but there is no doubt that its ultimate goal is listed.

HootSuite, founded in 2008, the headquarters is located in vancouver, Canada, is calculated using the Klout development the Internet influence algorithm, help enterprise according to its followers on social networking sites influence to classify these followers, make enterprise and brand can communicate better with their followers. The services currently supported social networks including Twitter, Facebook, Linkedin, etc.

it is reported that the service is currently has 10 million users in 175 countries. (li)

source: tencent technology

You may also like...