Pushed the Android, nokia might right back

(text/Lin Zhang)

the recent rumours about nokia’s return to consumer market, had its CEO dispute resolution to this rumor pours cold water, said nokia does not directly return to smart consumer market. But things are always full of dramatic, don’t say, but the body is honest. Today, NOKIA launched a based on Android 5.0 operating system, interface using NOKIA Z the Launcher tablets – NOKIA N1.

although the official for the conference had preheating, everybody has new product release for nokia is expected, but never think of nokia will suddenly released a tablet based on Android operating system. Really gave us a big shock.

first to look at the basic information: this Android tablet with a 7.9 -inch, 2048 x 1536 resolution the 4:3 ratio of the screen, with a 2.3 GHz Intel Z3580 quad-core 64 processor, 2 gb RAM + 32 gb ROM, + 800 w, 500 w pixels front and rear cameras, thickness of 6.9 mm. N1 support USB 3.1 and blind plug, based on the Android 5.0 operating system, interface using nokia Z the Launcher. Priced at $249 (1500 yuan).

although the Android ecosystem than the competitiveness still not in a level, but the top outstanding industrial design and configuration, and sincerity to full price, believe that many people would like to start with. But I personally think that the appearance of this product is worthy of criticism and ridicule, because it is very similar, don’t like nokia product style, so I tend to think that this tablet is not comes from nokia design team, but only with a trademark of nokia, nokia’s design products should be in the offing, (but see iPhone6, look at the company, on second thought is like the a nothing important also, anyway, we are from each other).

Update: according to the latest news from the foreign media mobiles, N1 industrial design from nokia.

he hurried there, more like the announcement released a signal that tells us: “nokia did not leave, I still in your side, I return, you can continue to love me”. More can let’s daydream is since the tablet came, then mobile phones and the future of wearable devices be far behind?

nokia back to the consumer market is the very want to see me, but in low WP after a lapse of several years to return to the consumer market, what he faces a river’s lake, build on the Android 5.0 this bus, can open its soil for nokia way? Nokia’s return to achieving ambition again? And look at the shallow analysis.

a , the intelligent mobile phone overall situation

1. The mobile operating system all three points: today’s mobile operating system all three points, Android, apple equal, Microsoft is weak; The apple ecosystem is the most prosperous, although the market share of less than Android, but it has grown to iOS 8, after take the risks and the people rich. Android numerous disciples, strength strong, development to 5.0 lollipops, momentum, and both. But also faces serious fragmentation, internal security problems and so on questions; Google began tightening control of Android. Microsoft as latecomers, in constant pursuit, the system level experience and ecosystems are constantly improve, in front of the two giants, although assembled out of more than 50 partners over the past two years, using low impact sales, hope this broadening its expansion soil, also can one time. But at the upcoming Win 10 operating system, unify river’s lake, Microsoft will be able to make up the ecological gap, is still worth looking forward to.

2. The vendor performance: the manufacturers, there is no doubt samsung is apple’s most powerful, Microsoft is potentially formidable rival, grab an eye most domestic performance. LG rise obviously, mobile phone jianghu attack unprecedented fierce competition.

apple with its outstanding design, strong ecological system and powerful fan groups, each generation of its products to create a solid sales miracle, but you can’t deny is that apple’s innovation ability is not in the past, at present the more defensive rather than expand, and in the pursuit of perfection and the pursuit of commercial interests to maximize the trade-off of the latter and upgrade pattern of toothpaste to grab a huge profits, but the current dominance is still can maintain for a period of time. A variety of performance seems to have nokia prime age of figure.

samsung shine brilliantly in recent years, and became the apple is the most difficult opponent, but due to the industrial design of mediocrity, insufficient innovation spot, have been poking fun at, this is more like a middle age crisis, has showed a downward trend, and the whole product line in the face of global strangulation, dangerous, but it still has a complete industrial chain advantage, still has a strong financial support, its competitiveness is still strong.

Microsoft as a boot, the essence part of nokia phones and service departments, the company to the inheritance and development of its series, although there is no new launch, but predictably nokia in the company will still get the advantages of inheritance, along with the upcoming Win 10 unification of the operating system. WP experience will be further perfect, ecological system will be further prosperity. Combined with Microsoft’s deep pockets, if Microsoft is sincerely want to be in the mobile market gets a, he will be a potential formidable rival.

domestic use the Internet in recent years, with feelings, with mouth open, buy futures, cried for three years from the premier league is beautiful, but the design of the imitator apple, nokia and so on, performance is also very grab an eye, millet meizu huawei hammer OPPO/VIVO each topic is making machine, many brands also have each. But from the depreciation of the old feelings fall to the ground, to the little rice vermicelli to call 1799, we can still be found, such vigorous also only in local markets in China; Basic for domestic high-end market; And in addition to huawei slightly better in the international market, the rest are in the wall, it is not to speak of its soil. Domestic real core competitiveness is not innovation, but at a low price. But low price boom of persistent? I think is not, so I think domestic bubble reshuffle period is coming.

the remaining in the well-known international brands, SONY solution has no, sausage is slightly better but also heavy disease, MOTOROLA has committed lenovo, but the mobile river’s lake, is a fact, before the innovation ability is not the industry bottleneck issue seems to have come. This time, need a strong competitor to promote the development of industry, the market is also call for the innovation of the truly can change the world once again.

and based on the analysis of nokia’s own

(a) :

1. Android 5.0 solving nokia’s biggest ecological short

in the era of WP, nokia is the existence of many love-hate relationship with amazing industrial design and function of original innovation, but has always been a bit weak WP ecology. Make such a sigh, so all the countless people if nokia put these innovations on the Android system it would be good. Admittedly Android is not a perfect system, but compared with WP at present still have certain advantages in the ecology, and Google’s latest Android 5.0 system, but also a makeover. Changed the starting mechanism of memory, being criticized, and consumption of resources and other issues have changed significantly, from the experience of national science and technology media video, the effect is very good, nokia, Android 5.0 this bus ride, no doubt is right.

2. nokia powerful patents, design ability and the innovation spirit:

patents, has always been manufacturers all around but a barrier, want to become bigger and stronger, no support patent protection is not enough. But nokia has a strong patent portfolio, the patent portfolio will provide powerful guarantee for nokia smartphone competition. Seems to be starting this year, they began to attach importance to the mobile phone of industrial design. Whether it is a piece of art or level of aviation aluminum alloy plate, are in industrial design, this shows that people for beauty, the awakening of demand for industrial design, and on industrial design. Nokia never lose any think that year in lifted up his eyes, and looked the polished copy imitate the iPhone, nokia, nokia N9 can self-reliance, let people realize that mobile phone appearance design than the iPhone a, design can also be so pleasing, could split and apple. Nokia has more genes and innovative spirit, dare to change nokia’s unique technology makes the competitiveness overweight, such as nokia unique PureView photograph technology, professional photo applications (though have been numerous domestic copied to), HERE the map, urban kaleidoscope, etc., as well as in the study of graphene, flexible screens and intelligent glasses and so on, we still can find nokia innovation ability in the field of consumption is undimmed.

3. brand value, cash support and fan groups:

although a stop-start go for these years, nokia brand cannot be compared with the heyday, but nokia the enterprise philosophy of people-oriented science and technology, as well as to the relentless pursuit of product quality, can design with apple tied seiko, some taking advantage and he represents high quality, practical and reliable, innovation is still deeply rooted in the hearts of the people, nokia accumulation of high quality fans are in the market, nokia is still a gold-lettered signboard, has great appeal. In deciding the future of emerging markets, nokia is not lack of influence. Second in deal with Microsoft, nokia won plenty of cash flow, combined with the current three major business, nokia has adequate cash flow for a consumer product research and development, promotion and related personnel to provide strong support. So although after the deal with Microsoft, nokia lost a number of senior talent, but we can also believe nokia is still sufficient talent pool, also can attract the best talents to join nokia, to gather again a strong r&d team, design team and sales team, and so on.

(2) disadvantage:

1. The localization, homogeneity and price dilemma

China has always been any brand cannot ignore the market. Because there is a wall, so in China, most have to take the custom ROM based on Android. nullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnull

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