cloud network hunting note: Meituan in rapid growth in the last few years, Meituan CEO Mr Wang in 10 years, after 3 times business, also in the Internet industry to become a man, and form a set of his theory. Tencent technology published an article, Mr Wang mentioned a set of “cultivate one’s morality, terms, governing the country, flat world” theory, the entrepreneur has a meaning.
Mr Wang pointed out that a company began as a single business, according to the functional departments, the business is much, according to business section, according to the enterprise group of points behind, or they have outside investment companies, chain partners, this just the synthesis of a “country”
to be “flat world”, need to rely on enterprise, the whole team to do it. Good governance is to design, good governance throughout the enterprise and related ecological system. To go back to step is to “own”. For entrepreneurs, home is their direct reports.
is the meaning of “qi”, to complete the team, because startups, any idea to make it a thing, require different functions, it is difficult to a man is a genius, all aspects so require team, or characters.
in addition, managers in ability, attitude, or treat their standard alike, to be fair, want to let this whole thing is orderly, this standard is to align. Layers of downwards. This is the meaning of “put”.
Mr Wang says, need to cultivate one’s morality and then to put, and then to governance, and then you can put the, is told in the context of the startup. This sounds more empty, but the rapidly changing environment, the more to catch that may be the same.
here are Meituan CEO Mr Wang speech activity:
, since its establishment 10 years ago, I came back from the United States over the past decade has been a entrepreneur, I today is still a beginner. I have three sections of entrepreneurial experience, first two paragraphs are not very successful. The third paragraph, the group from 2010 to the present development also OK, but is still in the trenches, in the struggle.
there are many lessons I can share with you, but no one experience is completely can apply. Whether it’s my own experience and lessons, or other people’s summary, almost every seemingly correct suggestion, I can always find many counterexample.
1, the counter example about “business advice”
, for example, for startups, development speed, growth is very, very important. Silicon valley has a motto, a little vulgar but is straightforward: Keep growing, fuck everything else.
only growth is important, everything else is not important, as long as you can maintain high growth, all the problems are at least in the short term can be tolerated, hidden, or not, have a lot of problems is a problem, was it after you grow up to ten times, one hundred times, it is not problem, don’t even need to solve he will naturally disappear.
this sentence is right, to a great extent because we have experienced a lot of similar things, in the process of Meituan today also have a lot of problems, but the most important thing is to maintain sustained growth, so a lot of problems at least have the chance to solve.
give you a piece of advice is, don’t want to say that there are many problems, this problem is very important, I want to stop to solve the problem, entrepreneurial firms must must not stop, no questions worthy of you to stop, even slow down to solve, otherwise will only become more serious and the outbreak of rapidly to the whole company.
but there is also a counterexample, all things have a counterexample, you grow too fast, a lot of problems because of long so fast he can’t help, out of the question.
in my own experience, Meituan is the earliest a batch of group-buying websites, but in the second half of 2010 to the first half of 2011, the market is very crazy, countless money hit come in, countless team rounds of financing, poaching each other, then throw money to burn money everywhere, handle and for a period of time’s is ran faster than the group that they are in very high speed growth.
they finally in the second half of 11 years of close to the end of the year, basic quickly broken down, that thing is not to say, what did the because Meituan them out of the question, is that they ran so fast that they said was set up in business, one and a half years after going public, because there is an exaggerated example, dig’s regiment directly said we determine the date listed in 2011, and then use this way to dig people, so they all plans are made to this, when the capital markets or the external environment is bad, the company can not adapt to, problems quickly. So this is an example.
on the other hand, many suggested that focus on important. Ray always said seven words is entrepreneurship, dedicated, extreme, word of mouth, fast. Focus is the first, because of entrepreneurship contest is a person, team, all the resources, like the blade, the more focus on the more power, it is easy to understand. Especially for startups, no matter how much help and support, your resources are relatively limited, so the focus is very necessary, but it also has a counterexample.
the first focus is focused, don’t do many things. But if you set your own business scope is too small, sometimes stuck in the past, finally you will find you on pattern is completely lost, no matter how hard it is impossible to win.
electrical business as early as a few years, for example, taobao do badly, capital is abundant, he did a lot of things, but also do a lot of wrong, but the most important thing is the way he chose a bigger platform. Looking back and start up companies, around 2003 if focus for a vertical electrical contractor is basically no hope of winning, the lost from the start on strategy.
2, “cultivate one’s morality, terms, governing the country, flat world”
so I think it over and over again, behind most valuable advice, really is an idea of our ancestor, the classics said there’s a phrase “university” in the Confucian ideals, do what should a gentleman: dependent cultivate one’s morality in the world.
a recent years recall it felt more and more interesting, I’ll give you interpret why “cultivate one’s morality, terms, governing the country, flat world” for entrepreneurs to self-improvement is a very good advice.
from a certain perspective, entrepreneurs Confucius was 2500 years ago, he started with lu, have their own a set of idea, and then has a business plan, the rule of what he wants, but he needs to get support, with local didn’t get the support they walk everywhere, to raise, to access to resources, hope to be able to turn his idea into reality to change the world, this is a story of Confucius’ life.
the country in turn. Look at the “flat world”, the flat world to the understanding of the entrepreneur is that you want to dominate, you must have the market, do you want to occupy the market completely, “world” is your target market, how do you define you want to do good is very important. Do you want to choose the right target market, and have enough size, is worth enough.
because of entrepreneurship in the final analysis is to solve the problem, if you solve the problem is not big enough, you create value is not big enough, so choose the right market, is your choice. “Flat” means that you are not going to do, finally, his occupation, monopoly thoroughly.
there is a book was written by Peter Thiel recently “the Zero to One,” it talked a lot, especially for Internet companies, the competition is bad things, you want a swift end to the competition, you to corner the market, in order to create maximum value.
the meaning of “flat” and it’s like, no matter in what way, the sooner the better. So this is the purpose, finally make a company is need to be “flat world”.
so how do you go to governing the “flat world”? You don’t have to do every thing, want someone to write code, do design, talk about the customer, you need to “rule”, here the meaning of “China”, is your whole business.
I feel really should use the word enterprise, rather than use the word company, because a company is only in form, the enterprise may be many other form, you can see, in the development of ali, millet or BAT, they are all very attention to construct the ecological system.
a company began as a single business, according to the functions of the points, then business, shall pay enterprise part, according to the enterprise group of points behind, or they have outside investment companies, chain partners, this just the synthesis of a “country”
to be “flat world”, it is necessary to rely on your business, the whole team to do it. Good governance is to design, good governance throughout the enterprise and related ecological system.
terms how to “rule”? To go back to step is to “own”. For entrepreneurs, home is your direct reports, because no matter how much the company size, CEO can directly tube were limited, is also seven or so.
direct reports just like your family, no matter how much you do the size of the company, personal energy is limited, their quality, commitment and effectiveness to your country’s plan has crucial influence.
“, “how do you understand? Has several meanings: one is you want to complete the team, because startups, any idea to make it a thing, require different functions, it is difficult to a man in all aspects are all geniuses, so it is need team cooperation, the characters have to complete. This is very important, otherwise it will affect the whole company.
the second meaning is to regulate, a very interesting one way of doing this is to you to read the university English, because sometimes we are too familiar with a kind of language, at the time of translation, the foreigners must have understood it, choose one of the most accurate translation, so the university in English translation, with a word “qi” is to regulate, namely law regulation, sounds a little strange, but a lot of sense. Team a dozen people, although small, but our thinking is not completely consistent, how can you make everyone’s way of thinking as consistent as possible, is the heart to.
everyone’s energy, the greater the final resultant force is not actually. Each person ability stronger, the direction of the force to be consistent, to push things forward. Another layer, it is said you’ll think of some way to make them no matter in the ability, attitude, or you to equally treat their standards, to be fair, want to let this whole thing is orderly, this standard is to be aligned.
so can you bring to people around, let them believe you very much, and willing to invest. Down their layers of influence. This is the meaning of “put”.
so how can you cultivate one’s morality “own”? Need to “cultivate one’s morality”. As CEO, you are the pillar of the company, also is the ceiling of the company, if you can’t improve yourself, so it is impossible to improve the whole team and the whole company, it is impossible to do the whole thing. So I think a CEO to do many things, but one of them is very important that you want to cultivate one’s morality, is our day of three provinces in my body, constantly reflect on, constantly learning, constantly trying to improve.
“cultivate one’s morality” you have many levels will continue to expand, because for business to ascend in the heart, to ascend in the brain, in physical strength to ascend, after all is a very hard thing, put a thing well done, need is strong and durable.
from all places to learn, to learn from the book, learning from those around them, learn from people older than you, to learn from than young people, from the past successful experience and failure lessons you learn, or better, cheaper, and learn from the successful experience and failure lessons inside of others.
so I think it is need to cultivate one’s morality and then to put, and then to governance, then flat world, of course, is for the context of startups. This sounds more empty, but the rapidly changing environment, the more to catch that may be the same. Theory of if it is believed that the singularity is near, says 2045 to 2048, humanity will happen a fundamental shift, then you will believe that, before that, all things will only become more and more fast, no respite.