on November 8th, hunting cloud network comprehensive report
domestic mobile social applications devoted to stranger today with the securities and exchange commission (SEC), submit an application for IPO, plans to raise $300 million. , according to the prospectus Momo plan in listed on the nasdaq , tentative stock trading code for MOMO.
stranger stranger, David Tang Yan founded by former netease science and technology, in August 2011 formally launched. Devoted to stranger, said his tools as much as possible to encourage people to provide detailed personal information, achieve an authentic social experience. In less than three years, the company says, has devoted to devoted to become one of the leading mobile social networking platform in China.
the prospectus disclosed that in the year to September 30, registered users reached 180.3 million, increased by 160.8% compared with a year ago. In addition, in September this year the monthly active users at 60.2 million, year-on-year growth of 112.8%. It is alleged that daily active users in September of 25.5 million, rose 140.6% year-on-year. As of September, devoted to devoted to the member number at 2.3 million, year-on-year growth of 659.9%.
on usage of mobile social networking tools, daily Momo said to send the amount of information for 655 million, the equivalent of active users send 26 daily every day. 63.5% of the chat messages occur in have mutual concern between friends.
financial aspect, Momo loss-making operation condition all the time since its inception, in the first half of 2012, 2013, 2013, respectively, in a net loss of $3.8 million, $9.3 million and $8.3 million. Momo before commercialization of spending including human, server and office costs. In the first half of 2014, due to the big brand advertising, Momo spending reached $9.07 million in sales and marketing. As of June 30, 2014, devoted to devoted to hold 176 million dollars in cash and cash equivalents.
Momo current income is mainly divided into three parts: user membership fees, games, income and other income. The prospectus shows that stranger stranger in the second half of 2013 the membership fee income of $2.8 million, in the first half of 2014 the membership fee income of $8.74 million. In the second half of 2013, Momo mobile gaming revenue was $92000, in the first half of 2014 mobile gaming revenues of $4.438 million.
equity structure, Tang Yan is devoted to devoted to the biggest controlling shareholders before the IPO, accounting for 39.8%; Alibaba is the biggest institutional shareholder of Momo, accounted for 20%; Matrix partners is the second largest institutional shareholders, 19.9% of the shares.
stranger stranger, said the IPO financing income will be mainly used in the research and development costs, enhance the company’s existing technical infrastructure and the other will be used to expand sales and marketing operations, as well as other mergers and acquisitions will help the company business and investment.
responsible for Momo underwriters of initial public offerings including Morgan Stanley and credit suisse securities (USA), inc., j.p. Morgan securities company, China Renaissance capital.
the following is a summary of the prospectus.
as of September 30, 2014, devoted to devoted to total $180.3 million registered users, year-on-year growth of 160.8%.
in September, 2014, 60.2 million active users, year-on-year growth of 112.8%, average daily active users, 25.5 million, up 140.6% from a year earlier.
as of September 30, 2014, Momo users has been established based on the different geographical location and interest groups, 4.5 million, in September 2014, on the active group was 2 million.
stranger stranger by the average user refreshes the list of “near” 167 million times a day, 450 million page views per user data.
in September 2014, each day live on average user log in 20 times a day, a day on average hours used for 34 minutes.
in September 2014, article 655 million a day on average for point-to-point messaging, equivalent to each day live on average user sent daily article 26; These messages, 63.5% were between the friends of each other. Group sent 222.4 million messages a day on average, the equivalent of each active group sent 208 messages a day on average. 44.7% of Momo day live user joined the at least one group. Momo group covers more than 349000 Chinese residential area, 11 m schools and 84000 office buildings.
in the “message board” on, every day approximately 16.4 million users of information;
in September 2014, “Momo” daily postings to 2.7 million;
as of September 30, 2014, near the “activity” has released 49000 offline activities, users to sign up more than 11 million times.
stranger stranger began commercial attempt, in the second half of 2013 the income of $3.1 million; In the first half of 2014 revenue of $13.9 million.
Momo current income is mainly divided into three parts, user membership fees, games, income and other services (including mobile marketing, paid expression, etc.), the income of $2.8 million in the second half of 2013 membership fees, membership fees earned 8.74 million dollars in the first half of 2014, as of September 30, 2014, a total of 2.3 million members.
in the second half of 2013, Momo mobile gaming revenue was $92000, mobile gaming revenues in the first half of 2014 to $4.438 million.
mobile game subscribers growth in the fourth quarter of 35000 people from 2013 to 2014 in the second quarter of 139000 people.
in the first half of 2012, 2013, 2013 Momo are a net loss of $3.8 million, $9.3 million, $8.3 million.
Momo spending include manpower, server before commercial and office costs. As of June 30, 2014, has carried on the massive Momo brand advertising, Momo sales and marketing costs of $9.07 million. Costs and expenses of the company a combined $22.33 million, including revenue costs $6.03 million, r&d expenditure of $2.89 million, spending $9.07 million for sales and marketing, the administrative expenditure of $4.33 million.
as of June 30, 2014 Momo hold $176 million in cash and cash equivalents.
Momo from August 2011 formally launched.
in April 2012 to May 2014, has experienced four rounds of financing.
in April 2012, A round, globe in China;
in July 2012, B wheel, alibaba, partners China, DST;
in March, 2013 C wheel, alibaba, partners China, DST, etc;
in May 2014, D rounds, sequoia capital, yunfeng capital and tiger global fund, etc.