after a few years ago have tempted telecom operators attitude, WeChat finally launched a most violent to telecom operators “offensive”, this time is the challenge of its core functions.
last night, forged by tencent micro letter calls this login 1.0.0 apple and android app store, the product characteristic is to be able to make free calls over the Internet, at the same time with automatic backup contacts, import the micro letter head, text, batch delete contacts, etc.
calls both users download the APP and open free communication function can be used, to be sure, when users open need to login in WeChat phonebook WeChat account, and the binding mobile phone number, after opening to find this feature has been connected contacts can free dial telephone network. When each other don’t answer, also can leave a message to the other voice.
in tariffs, the letter calls the phone itself is free, but users in the 2 g/3 g/4 g networks using drains flow, free WiFi environment. Through WeChat phone call, send SMS charges and produce Internet traffic fees charged by the operators.
, according to official WeChat phone book in 2 g/3 g/4 g network on the phone a minute consumes around 300 k flow; When the standby consumption flow less than 1 k/hour; At present, the carrier flow rate of 1 k is roughly between 0.0001 to 0.0005 yuan, according to the conversion price, use WeChat phone book in 2 g/3 g/4 g network phone cost is about 0.03 to 0.03 yuan a minute.
this is WeChat after impact traditional operators SMS business began to invasion of operators in the form of a more “pure” core – business.
in fact, the domestic Internet company has long been a temptation for operators. WeChat phonebook predecessor is QQ contacts, absorb WeChat team, after QQ contacts the original QQ letter is a direct replacement text messages. In terms of voice calls, WeChat products although is now online, but is also bear great pressure. Before the outbreak of WeChat with carriers charge dispute is one of the two sides.
tencent official the time in the phone book on through independent App, rather than integration on the bottom line, in a way to elicit WeChat operators is safe. On the one hand, avoid conflict calling function and social communication too much. And, more importantly, if operators rebounded strongly attitude, unapt make fire WeChat product itself.
but predictable, telecom operators sooner or later, the existing business model will be change, instead of waving the big stick of monopoly, it is better to own early evolution.