Love: ease “booty call” embarrassed, small and micro efficient social activities

(article/’ hope)

stranger mobile stranger social applications devoted to stranger on December 12 officially listed on nasdaq, the market value of about $3.17 billion. Momo recognition in such a short time, also illustrates the people strong unfamiliar social needs. The current people, gradually become less depressed than before its own social demand, but tend to show and display. Message message listed also opened the stranger social blue ocean market.

however, Momo conversion from online to offline users, a significant portion of users are “booty call”. The stranger stranger also difficult to get rid of this short time is not the pure tone. Obviously, the stranger of social is not waiting to develop “booty call” market.

in life there are always divided in groups of people, organizations, such as a group of people like to play golf, a group of people like to sing KTV, a group of people like to play billiards, a group of people like to play the game, a group of people like party for recreation and a group of people like to play with the chamber of secrets escape…

love activity is a based on interest, the main activities of mobile social applications. With activity as the breakthrough point, through the common interest and topic polymerization. With offline activities to strengthen relationships, to make friends and pure explicit, so as to reduce the communication cost, improve success rate of dating.

by love activity, near the first time the user can understand the latest and the most fun activities, one of the hottest topics, one of the most active circle, or to launch a activities anytime and anywhere, establish interest around and invite people to join the circle. At the same time, system will be based on user interests, geography, behavioral characteristics, personal factors such as label, for the user to find the most synchronization.

based on LBS function, make it possible for anytime and anywhere. System according to the geographical location, interest, behavior characteristics, personal factors such as label, for users to recommend a like-minded people and the matching degree of the highest activity or subject, users can invite others to join. Information in the activity, love activity import baidu map, a key navigation, accurate to reach your destination, optimize the activity to participate in the process.

topic joined the images of the social attribute, can add notes, expressing personality, attitude, the design of these labels also can filter out with the interest of the people, increase user stickiness and active.

love activities also features the new electronic business card, users can customize personal information, personal customization exclusive business card, send specific business CARDS for a particular person, to make communication more smoothly.

love his current Beijing rich chang financial investment in gaoyao, activity founder Ren Xi President, wei, chairman of the world education group. Founded 2012 to enter the mobile Internet, love activities (Beijing) international culture media co., LTD. When it comes to the initial inspiration, his convective in gaoyao, Ren Xi cloud network that is derived from the lonely life of the status quo of modern urbanite perception and surprise. “We found that most city people trapped in several flat location or flat space, want to go out to play without a buddy, want to talk with people, and the interest in different strangers and lovers, so more and more urbanite curtilage home, become more and more lonely, in fact, they are eager to find abnormal peer companionship, eager to communicate with the same, need to organize activities to build and strengthen relationships, breaking the city alone.”

at present, with mobile social competition is fierce. But mostly follow Momo footsteps on the path of booty call artifact, love activities, on the other hand, starting dating a renew to cognitive first dating again. Into the mobile social activities in the vertical field, improve the strange user trust and kindness, between the organic combination of online together, forming “online, offline, online” benign social ecology, do activities centered to build social circle.

based on weak relationship between strangers in social, from understanding to the familiar, itself has a long way to go. For interest, is the most effective tools for the embarrassment of crack stranger initial communication. But interest from QQ tribe, cluster of woe, it is not hard to see, single, from the perspective of the interest is difficult to breakthrough the bottleneck of stranger social interest is to maintain the first step in the online communication, and more importantly, through offline activities support to strengthen relations. In this way, each other will greatly improve the trust mechanism, community relations more pure.

with the traditional activity platform watercress city line, activity, compared to the advantage of love activity, its activity is no longer limited to the particular business or enterprise issued by the BBS on the tall, fair and other large-scale activities. But to make every user can launch activities, to participate in the activities, platform UGC content from the user. These convenient small and micro activity, make the activities more rich, convenient.

at the same time, compared with the micro poly such activities, love the activities more inclusive, love advocated activity, can be a date, also can be people’s party, involving sports fitness, leisure, entertainment, lectures salon, a variety of types such as public welfare activities, and mostly on the micro poly is given priority to with 2 people date,

love activity in the process of development, also has a lot of difficulties. In version 1.0, love tried to activities, topics, circle, personal four main body, each have become the main body, but, after the product to the user isn’t buying it. After online effect is not ideal, after analysis, understand to seize the user, there should be a clear focus. Therefore, dating activities in the direction of the love is deeply rooted in activity.

the current mobile social APP has gradually developed for advertising, value-added services (games, expression, etc.), electrical business mainly three kinds of profit model. “But for mobile social APP, profit model is not limited to the above three, O2O model more potential”, love activities, the founder of convective cloud network said.

love activities joined my venues in the platform and functions of star venues, according to the user’s needs, directly provide venues for its convenience, but also build the direct trading platform for businesses and users. Love makes recommendation activities at the same time, custom activities and swim around, build a platform for businesses and users of O2O mode.

in September this year launched a new version 2.0 love activities, products from multiple perspectives such as function, UE, UI made great improvements. At present, the client downloads broke through 1 million, user growth remain at around 10000 a day, daily active users. 4-50000. Love is now talking with a number of strategic investors about investment.

love activitiesCompany: love activities (Beijing) international culture media co., LTD.
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