Household decorates website Houzz won a $165 million investment

on October 3, household decorates Houzz website confirmed that it has raised $165 million in the D round.

it is understood that the new raised funds will be used for global expansion and further investment in science and technology.

this round of financing in earlier this year has been completed, by Sequoia Capital investment. In addition, participate in the investment and DST Global and t. Rowe Price two new investors. According to people familiar with the matter, after this round of financing, Houzz valuation has more than 2.3 billion dollars.

Houzz by adidas? Tata (Adi Tatarko) and Aaron? Cohen (Alon Cohen) created in 2009, based in Palo Alto, California (Palo Alto), the current number of employees more than 300 people.

Houzz similar photo-sharing website Pinterest, it attract users interested in home design. Houzz both online market and the function of the social networking site, users can use this platform to share experience and the image after decorating an outfit.

recently, Houzz has the service expansion into Australia. At present, the site visitors a month reached $25 million, through the site to provide a professional decoration services has reached 500000.

at present, Houzz is using its good reputation in the user into electricity dealer market. Houzz on its website, the new opened the Houzz Marketplace area, thousands online retailers provide bathtub, sink and wallpaper decoration supplies sales and service.

Houzz, CEO of tata said, Houzz Marketplace regional trade will be settled on the site, and the company to charge a commission of 15% of each transaction amount.

for Houzz was founded five years, e-commerce has become the third largest source of income. The company’s revenue sources include sales, as well as for architects, designers and contractors domestic outfit charge an annual fee, in order to provide services to help them achieve interact with potential customers. So far, the company has not disclosed the specific circumstances of revenue.

sell physical is the biggest difference between Houzz with Pinterest site. The latter since the beginning of the year also sell advertising, but has not yet been discussed into e-commerce market.

Houzz has five offices in the world, in addition to the headquarters of palo alto, and located in London, Berlin, Sydney and Orange County, California (Orange County) of the four offices. Houzz CEO tata says that it plans to enter the market in Europe and Asia.

last January, Houzz complete C round of financing, from NEA, GGV Capital, sequoia Capital, Comcast Ventures, kleiner perkins caufield & byers and conduct the founder David? Sachs (David Sacks) received $35 million in financing. In addition, the company also received $2 million in 2011 and 2011 respectively, A round and A $11.6 million B round of funding.

source: tencent technology

You may also like...