Chinese game industry rapid rise has become South Korea’s biggest export market

message on October 5, according to yonhap news agency reported, along with the rapid development of the Chinese game industry players, the rapid increase, China has become the biggest exports South Korea game industry, nearly forty percent of South Korea game industry export market.

According to south Korean trade association, Beijing club figures released 3, 2013, Chinese game market sales rose 38.0%, to 83.17 billion yuan, of which the network game industry sales of 53.66 billion yuan, the proportion is as high as 64.5%. Chinese game market user soared from 2008 in 67 million to 2013 in 495 million, increased by 6.4 times. Most Chinese mobile games market development, mobile game users last year soared 248.5% year-on-year, up to 310 million people, the mobile gaming industry sales surged 246.9%, to 11.24 billion yuan.

with the rapid rise of the Chinese game industry in South Korea game industry is accelerating the pace of into the Chinese market. South Korea content to revitalize the institute recently released figures showing that South Korea game products exports in 2012, exports to China accounted for 12.3%, to $1.02 billion. China’s export market share in South Korea game industry presents the rising trend, rising by 26.7% in 2008 to 38.2% in 2011 and further to 38.6% in 2012. According to the data estimation, the ratio may be close to 40% in 2013.

the Korean trade association, an official pointed out that the positive stimulus such as Korean wave swept the whole of China, South Korea game industry is accelerating the pace of into the Chinese market. However, along with the rapid development of the mobile game market, the two countries revolves around the mobile gaming industry in Korea present competition intensified. As a result, the south Korean companies need to adopt effective marketing strategy, efforts to preempt the market commanding heights. (aiwen)

source: sina science and technology

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