“CARDS” era is coming, standard-setters will a pre-emptive strike!

Card (Card), just as its name implies is to put the pictures, video, music and so on are presented in the form of small Card, social software and search engine is a good helper, but is now experiencing no embarrassing period of standardization, exactly is to leave? Who will be the first through this again?

card now is its unique design practical rapid rise for the mobile application the darling of the world, but its influence has gone far beyond the mobile terminal. Interface card is modular, follow the “small is beautiful” the principle of this design is for the sake of convenient that we can use and experience on the small screen interaction function, but also the metaphor now “user interaction” situation: through a variety of applications or text to spread information.

the card from the concept of “flow” of Internet essay of this circular layer: from the early RSS, Atom, and social media development until now. Now card “flow” of the natural development process to present in front of our eyes. For example, Twitter is the transition to a share with rich content, interactive information, media plug-in, commercials and analytical utility “card”. If the Fabric can be widely used, we may soon be able to see a whole new ecosystem in sight. But Twitter is not only a company the card style fluctuation kongfu, Facebook is also one of the representative.

card also began to move in a wide range of applications in the user interface of frequent, even in the development of a new generation of SaaS applications in the enterprise (such as Trello and company) can give examples. There are many different versions of the card style in application of industry competition, type is mostly search engines and intelligent virtual assistant, such as Bing and Cortana and Siri, Google and Google Now. Even some new text and media program sharing platform, such as a Wild card and Citia card (to content publishers and brands to clarify the powerful features of the card).

card design for chaos erupted

we are witnessing the card design of chaotic state. Like anything the development regularity of the card design is likely next to an integrated and standardized development stage.

this is born with each new mainstream media and happen naturally. E-mail, calendar, contacts, pictures, video, audio files, documents, and even memo from himself, and in the collision in combination with other types of files, and after all is under the standard of general integration. And the standardization of network, in the most famous HTML for example, is also experienced the same process: by Netscape, Microsoft and the W3C organization communication in out again and again.

CARDS are an emerging media should have all the elements, but it is still cannot achieve interactive operation. Now for the connotation of the card design, how to present and how do we use it, is not a clear standard. Each different kinds of CARDS only worked on for a specific application. And it’s an interactive now is an Achilles’ heel, so need to card to work out a reasonable standard publicly.

think any company can or will be successful in the future to develop suitable for everyone, even to their competitors using the idea of new media, has been proved many times mistake. Publishers, retailers, advertisers, consumers and application developers will increasingly be badly in need of a generic card types. Today this competition card can’t support a variety of different types of problems will increasingly become a bottleneck, so need someone to work out a suitable standard, there will be the first person to do the absolute first mover advantage.

any standard need to use a common design language to layout and supplementary card programming content, also need to how good agreement in the application or platform access and the reference path, trying to find a card can be fused into the chart method, create a common API allows applications and card interaction, finally provides a metadata syntax to describe card, its semantic formalization (define their types, relationship, developers, purpose, content, historical state, workflow and business license).

to card the benefits of standardization

this will require a lot of time, some sacrifices, and business model evolution to accomplish a common standard of CARDS, but if successful, a series of card usage and advantages are expected to emerge.


a standardized card like a mass connection MIME attachments, HTML pages, JavaScript, and at the intersection of small applications, they will become portable, interaction and planning content of the program. Card universal design program will be used in application, this may mean that will create a new era of application interaction, which makes production sharing and create new form more powerful.

card application will send and receive different CARDS, and then in a consistent manner appears in front of the user local run them. CARDS can be described as a kind of adhesive material similar to the body, as a kind of data middleware, it will be connected and integrated many previously incompatible or unable to connect the different kinds of applications.

content sharing and promote

developers card can be applied to your own website or UI interface embedded in their application, at the same time encourage consumers to communicate with each other to use or share them.

if you see a product that oneself like, only need to receive CARDS can be put in the shopping cart to buy it back later; If you see a favorite link or video, you can put it in the card of the card in your favorites, so want to see what time it is and then find out. It is not a bookmark, but it is a life style, interactive data records.

brand marketers will be able to use design media traffic statistical apparatus such as Hootsuite (adopted Klout developed calculation algorithm, Internet influence to help enterprises according to their followers on Twitter influence to classify these followers, make enterprise and brand can better communicate with the followers) to calculate in a variety of outlets (Twitter, Facebook, LinkedIn and other applications) continuous operation card number. Marketers can even directly to the card issued to those who choose to through the intelligent virtual assistant (IVA) consumers receive their applications. A brand marketers or chamber of commerce, for example, some CARDS to those who have the correlation purposes of users, such as Google Now, Cortana or Siri assistant, these applications in the future are likely to operate like a housekeeper or administrator. Their IVA will sort it out for the user card types, decide which when the show, which shall be a priority and what should choose to ignore.

search, personalized and recommend

card small and portable and rich in content, it contains the information and can be self description metadata, it than those who are largely by some contents of the text UI code page so much.

the semantic metadata attached to the card, maybe from Schema.org and the Open Graph, or even by the standards of the W3C semantic Web, will make the application in understanding, display, sort, filter, targeting and recommended to the user what kind of card time-varying more intelligent. Semantic card will enable each application and search engines through the card unified search, regardless of where they are developed. Whether or not the message will be like in those similar to Twitter’s social network or something like Google Now spread, such as application on notification of standardized card will help consumers spend less energy to get more personal space and less noise.

we can imagine the future there will be an open publish – subscribe to the ecosystem, can match between applications and users and share the CARDS. To those who have the same interests and anyone can subscribe to the orientation of people post card, so that they can easily get their favorite CARDS.

of course, consumers can also from a single way to store and find their own care card, such as Jane can be collected from different applications and network card to use impression notes for tags, or is stored in your personal card file (always record database) she wanted to remember things.

who will win?

a generic card standard will sooner or later, no matter who will be an occupy an advantageous position. Like Twitter, Google, Facebook, Microsoft and Apple company have for the new data structure, the ability to create a universal standard. Twitter has Twitter card, the most mature development card format, can function like short message and advertising, Google, Schema.org, Google.org and Knowledge Graph, they led the wind direction, create new card types now Android provides the company with a prominent mobile platform, at the same time Facebook (despite the open Graph) and Microsoft (which has the function of card Cortana and Bing), Apple is also slightly backward state. Them these giant who is in the process of creating universal standards that can be set up in first flag is as much a leg, no matter who defines the standard, the W3C will put this privilege granted to it, like HTML.

waiting for?

history has proved that the integration of open formats and standardization will be higher than expected, so waiting for? And personal waste of ten years or even more time and money to find everyone in a just cause system to produce unnecessary friction, big companies can help everyone save a lot of trouble and by issuing the card design of common standards to promote the development of science and technology.

the first published standards can be initiated from competitors he closed mind circuitous tactics. They are not only can profit from the definition and lead card technology, can also get a lot of goodwill and good brand image, and it can first choose the best opportunity in the field of card and get the most customers.

anyway, the new round of development of the Internet is gaining momentum, we are just lack of a standardized CARDS.


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