today, mobile community beautiful armor to hunt cloud network, according to the obtained by chinaequity led nearly $10 m A round of funding. Beautiful armor set up just over a year, in didn’t do anything to push the case, the number of users has reached 12 million, the retention rate of more than 40%, in nail salons also has 10 m.
about beautiful armor the financing, is beauty makeup, nail vertical segmentation brought the investment boom and a successful case. So, beautiful how to seize market opportunities, product logic and what is the difference?
in beauty makeup, nail for the target customer groups such as women’s differentiation under the trend of the development of the vertical, launched in October 2013 beautiful armor, with cutting nail segment + lightweight platform layout mode, the picture is a manicure manicure industries share, nail salons, manicurist and collection of nail art lovers mobile community platform. Beautiful catch women love to show off, love shopping, love communication psychology, through the way of sharing nail pictures and articles to meet the psychological needs women to show off. “Female to yue oneself person look”, no matter when and where you are, the cell phone can be beautiful to share your photos and articles, the user entry is very wide, and comely firmly grasp the flow entrance, but also solved the women just need to be the first.
second, beautiful a community platform is the application of a temperature. By forms of community sharing and communication, to help users to search of the most popular style, fashionable manicurist and reliable nail salons, reduce the user from the platform to choose your offline nail a lot of unnecessary intermediate channel.
beautiful armor is a O2O mode of cold start. Beautiful armor UGC + PGC as the core, online training by means of sharing and communication among users user viscosity, with female manicure consumption-driven, natural to the user guide to offline businesses. In this process, women love to show off, for sharing the psychological drive, voluntarism to beautiful to share and exchange, at the same time, the merchants for customer flow is also a registered independent voluntary to beautiful, in this way, from the user to merchants, from online to offline, two-way soliciting, coordination between customers and merchants, through community platform extended nail subdivided market chain. Yi, founder of the fly, “beautiful armor gradually form the user + business ecosystem, the ground is offline to nail, can be interpreted as O2O mode of a cold start.”
beautiful armor on the basis of ecological business model, the nail art market segment gradually rise, the beautiful armor is nail segment bosses. In when it comes to the success of the beautiful armor, yi fly said, “ecological business model, and the Internet is the development trend of vertical niche comely a key factor of success.”
beautiful a founding yi fly tell hunting cloud network, the company to do nail industry “cat”. with the gradually development of Internet applications and traditional nail salons almost powerless to resist the impact of the Internet wave, therefore, the transformation of traditional industries to the Internet is the inevitable trend. With the development of nail salons and nail art market will be more competitive, then there will be a painful nail the market stage of resource integration, some small or large salon is going to die, this is also a trend in the development of market economy. Yi fly convective cloud network, “the beautiful a complementary and mutual benefit, mutual community platform, is to help the traditional nail industry transition, it is also a beautiful armor do nail industry” Tmall “maximum value.”